Celmac and HP Launch Latex 630

It was a busy day for the team at Celmac and HP with the open day launch for the new HP Latex 630.


Jeremy Brew, HP, presenting the new HP Latex 360

Print and sign specialists gathered in Sydney to see HP’s new entry-level Latex printer be put through its paces. A roll-to-roll system, the HP Latex 360 is available in four variations including: the HP Latex 630 and HP Latex 630 W – the ‘W’ has white ink capability; and the HP Latex 630 and 630 W Print & Cut – for customers that want the option of upgrading to a dual-device solution, with print and cut functionality. HP say that print speed is 14sqm per hour. All the white ‘print modes’ can be set for different white ink densities for different levels of opacity, including spot, under-flood, over-flood, and a three-layer white ink density.


The printers come with UL Ecologo and Epeat environmental certifications, and carton-based cartridges that reduce plastic by using 100 per cent recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop process – including post-consumer beverage bottles.


Hosting the event were Celmac's Michael Boogaard and Jonny Rumney, with Jeremy Brew and Chris Bowden from HP giving presentations. Brett Williams from HP Financial Services was on hand to work through deals, with Rumney saying he is now working on quotes from the day.


Jonny Rumney, Sales Manager, Celmac said, "It was a good day. The print and sign industry has already shown a lot of interest in the new HP Latex 630 series. People here were also looking closely at some of the new online services that HP has launched at the same time as the new hardware. We have already taken a lot of enquiries."