When Saatchi & Saatchi wanted something that’s never been done, they turned to Structural Graphics in the US.
This one-of-a-kind, eye-catching gatefold magazine insert was created to appeal and engage consumers at 50,000 select homes nationwide in the upcoming March issue of InStyle magazine.
The insert marks the first time an LCD monitor simulator has ever been put into a magazine. It is also the first time two completely independent electronic units have been combined into a synchronised magazine unit. Take a look behind the scenes of the making of the innovative, spectacular Toyota Camry Pop-Up Magazine insert, the first of its kind – ever!