Introducing the Primera AP380 Label Applicator

Label Power has been crafting top-tier labels for more than 15 years. Therefore, we are always thrilled whenever an exceptional product emerges, improving our process even further. The AP380 is the latest product from Primera, featuring intuitive controls and an incredibly easy set-up, it allows for quick adjustments and seamless integration into existing production lines. Operators can save up to nine settings for optimal label spacing, streamlining the labelling process, and enhancing consistency. With a built-in rewinder, LED counter and five roller locations, it comes with all the bells and whistles that place it firmly ahead of the competition.

The AP380 is built to be able to handle a wide array of cylindrical containers of all shapes and sizes, including bottles, jars, cans, and tubes. It can accommodate containers with widths from 25mm to 239mm and diameters from 15mm to 170mm, providing unparalleled versatility. Even for those containers with slight irregularities or tapering, the AP380 ensures seamless label application. 

With a labelling capacity of up to 1500 containers per hour, you can achieve a 30% increase in production speed compared to previous models. Moreover, you can apply labels to both the front AND back of the container at the same time. But you won’t be trading accuracy for speed, the AP380 uses precision sensor technology that automatically adjusts based on a labels thickness and the built-in spring-loaded pressure arm applies labels firmly and without wrinkles, ensuring consistent and beautiful results every time. 

The AP380 is on display at both our Brisbane and Melbourne showrooms. Bring in your jars and bottles and we’ll show you exactly what this machine can do. If you’re based in Sydney, our consultant can bring the AP380 to you for a demo on-site. Online demonstrations are also available by appointment. You can see more about the AP380 on our site here or [CP1] you can contact us today on 1300 727 202 or at