Primera launches RFID label printer

Primera Technology has launched its RX500 Colour RFID label and tag printer.


RX500 is the world’s only full-colour RFID on-demand RFID label and tag printer. Labels are encoded, verified and printed in a single pass. Finished labels are then cut with the internal guillotine-style cutter and dispensed one at a time. On-demand printing makes the printer ideal for applications such as visitor or trade show badges where just a single label at a time with unique information is required. Batches of many labels or tags at a time can also be encoded and printed.


The built-in UHF RFID reader/encoder module is supplied by Honeywell. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 –b and –c specifications for the widest range of deployments in real-world applications.


Print resolution is up to 4800 dpi with print speeds of up to 2.5 inch (63.5 mm) per second. A single full-color ink cartridge is utilized for ease of replacement in the field.


'Printing full-color RFID labels and tags adds a new, value-added feature to the technology,’ said Mark D. Strobel, Primera’s vice president of sales and marketing. ‘With RX500, you can add color coding, graphics and high-resolution photos to RFID labels and tags. With color, you’re essentially adding an extra layer of accuracy and safety in applications such as medical file folder labels, visitor badges, photo wristbands and specimen tracking labels.’


Supported substrates include matte and gloss inkjet papers, vinyl, polypropylene and polyester. A high-degree of water, smudge and smear-resistance is achieved through advanced, third-generation dye-based inks and the print surfaces of inkjet labels such as Primera’s TuffCoat microporous labels. Most popular UHF inlays from major RFID companies can be encoded.