Registrations have opened online for PacPrint 2021, with organisers saying the event could well be the ‘most important PacPrint ever held’, as the first industry expo – perhaps anywhere in the world – for almost two years.
PacPrint, together with its co-located shows, the Visual Impact sign, display and wide-format show, and the self-explanatory Label & Packaging Expo, typically attracts more than 8,000 visitors from Australia, New Zealand and the surrounding region and, with Australia in an enviable position globally in relation to the pandemic, this year’s event is expected to be more strongly subscribed than ever.
Peter Harper, CEO of Visual Connections, which organises the event and also co-hosts it with the Print & Visual Communications Association (PVCA) says indications from fellow event organisers and the Exhibitions & Events Association of Australia are that not only are markets ready to return to ‘in-person’ events, but are keener than ever.
“For example, we heard this week from colleagues in Queensland that the events they have held late last year and in early 2021 have not only exceeded expectations but, in some instances, have broken attendance records for the shows in question,” he reports. “Not only that, but record business has been transacted at many of these shows, reinforcing the value of the physical B2B environment of an industry expo.”
Visual Connections’ own research backs the contention that the market is ready to gather at trade shows, with some 70% of respondents to a recent survey indicating that they would ‘definitely’ attend the Melbourne show. Another 18% said they were considering it, with only 12% saying they had no plans to attend at present.
“We are in a great position in Australia to plan for a return to exhibitions and events,” Harper points out. “With seven months still to run until doors open at the MCEC, we are extremely confident that PacPrint will not only proceed, but potentially be one of the biggest and most important shows we’ve ever held.
“Now, with plans progressing well for the show, it’s time for business owners and key decision makers to clear their diaries, start to make plans, and of course register to attend the show.”
PacPrint 2021 will be held at the Melbourne Convention & Exhibition Centre from 28 September to 1 October, 2021. Click here to register or find out more at www.pacprint.com.au. To join more than 50 companies already exhibiting at the show, contact the events team on +61 2 9868 1577 or firstname.lastname@example.org