IVE Group Limited (ASX:IGL) (IVE) announced that AFI Branding (AFI) will rebrand to IVE following its acquisition in November 2021. As part of the rebrand, AFI will form part of a new market offering – Brand Activations.
IVE’s Brand Activations will bring together a full-service display, signage and activation offering to the retail, events and exhibition industries. Brand Activations sees IVE’s Retail Display, AFI and Active Display Group (ADG) combine to offer the most comprehensive onshore capabilities in Australia with extensive production facilities across NSW and VIC. The newly formed Brand Activations offers a full-service design team, large scale print production including wide format and fabric, hardware manufacturing and fabrication, alongside a national installation network. With an end-to-end service offering, it brings unparalleled on-shore production and cost efficiencies to the Australian market.
From idea to execution, Brand Activations will specialise in creating temporary, semi-permanent, permanent display solutions, and physical activations, for a client base of global and Australian brands.
IVE’s Production and Distribution CEO, Cliff Brigstocke said, “The acquisition of AFI and ADG is aligned with IVE’s growth strategy in the retail, events and exhibition space. Consolidating these complementary services into one offering provides a compelling value proposition, further strengthening IVE’s position as an industry leader in this space.”
AFI Branding was founded in 1992 and over its 30 years has grown to become Australia’s largest fabric printer. In November 2021, AFI was acquired by IVE Group and in December 2022 AFI moved sites to a state-of-the-art facility in Victoria’s Braeside, sitting alongside many of IVE’s other production and distribution services including print, premiums and merchandising and integrated logistics.
AFI’s Founder and Strategic Director, Glenn Watson said of the rebrand, “Becoming part of IVE Group last year has propelled AFI into its next chapter, opening up a host of opportunities for AFI and our clients. The rebrand and integration into IVE allows us to offer a broader range of products and a larger capacity to our clients, not to mention the wider expertise it brings through collaboration with IVE’s teams.”
For further information on IVE’s Brand Activations see https://www.ivegroup.com.au/our-services/production-distribution/brand-activations/
