Wagner Labels chooses Epson SurePress L-4033AW solution
R. Wagner Prestige Labels Pty Ltd has a history which dates back to 1938. The company built a reputation in quality embossing labels and seals and in 1989, with new owners, introduced multi-colour labels to their offering. With their strong commitment to technology, Wagner Labels recently had a key decision to make around which new label press to buy. When their evaluation was complete it was the Epson SurePress L-4033AW that took the honours.
Wagner Labels production manager Chris Galea explained the company’s decision, “We had already stepped into the digital market with a small toner-based printer, quickly noticed the impact and continual benefits of using this machine and started to look at the digital printing process on a larger scale. Having already established ourselves in many other areas of printing including letterpress, screen and flexo this was going to be the next step. With the changing market and frequent improvements in new and improved digital presses we had to look at Epson as they’ve always been a market leader in inkjet machines. When we did, the SurePress L-4033AW stood head and shoulders above the competition.”
Galea and the Wagner team’s primary concern was that the quality of print from their new label press had to be second to none.
Galea continued, “Having always produced high quality, high definition work on our conventional printing presses using a combination of film, plates, ink and equipment we were looking for a machine that would fit in with our already-varied printing dynamic. We also had to factor in the numerous forms which the machine could print including different coated or uncoated substrates, maximum width, the addition of white ink and a fuller colour gamut. With the addition of white, orange and green ink to the usual CMYK as well as not needing to treat material prior to printing, the SurePress L-4033AW ticked all of these boxes and more.”
Galea and the Wagner team studied the printing process, finish, quality and longevity of digital machines on the market and again, it was the quality the SurePress could provide that impressed them the most.
He added, “The SurePress offered a point of difference for our customers, an alternative to their range of labels while keeping the quality and colours of their products consistent. This is also in part due to the partnership and match between Epson hardware and Esko software being able to provide even more options and better support.”
For Wagner Labels their new SurePress hasn’t just maintained their quality levels, it’s actually increased their productivity levels too as Galea explained, “We have established ourselves in running small, specialty work such as cosmetics, pharmaceuticals, food and wine labels. However, our new SurePress has enabled us to increase our capacity to do these types of jobs and widen our market even further. With less setup and material, it is easier to run multiple jobs in a quicker and more efficient manner. The L-4033AW is also capable of running labels just over 900mm which, combined with the lightfast and long-lasting inks, means we can print larger outdoor labels as well.”
All in all the team at Wagner Labels are very pleased with their new SurePress on many levels. When summarising the effect the new machine has had on the business it was clear that a combination of quality, reliability, flexibility and cost effectiveness truly sealed the deal at the innovative printers.
Chris Galea concluded, “By utilising the inkjet method of CMYKOG as well as Esko software the SurePress L-4033AW has been able to provide consistent prints time and time again whilst also reaching a majority of the PMS colour gamut with little to no calibration and no loss of set-up time. This helps us provide customers with the widest range of quality labels across their entire range of products. In short, by using the SurePress we can now provide our clients with the more efficient one-stop-shop solution of having their labels designed and printed all under one roof at a more competitive cost than ever before.”
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